đ¯Goals and Targets
Use goals and targets to track social impact, measure CSR KPIs, and set sustainability goals for your organization
Often it can be difficult to track social impact, or measure CSR KPI performance or environmental goals for your organization. That's why we created Brightest Goals to try to make that process more simple and transparent for you and your team.
Goals can be any company-wide objective, emissions targets or KPIs. How you decide or define your mission, strategy, materiality, and priority impact, sustainability, or ESG metrics is up to you and your organization, but generally Brightest is flexible enough to accommodate nearly any type of organization and nearly any sets of goals or targets.
By setting goals and metrics in the "Goals" module, you can create an internal framework for what your organization is trying to achieve, when you are trying to achieve it by, and how you're measuring, tracking, and reporting progress.
The Goals Module is also where you can establish environmental or emissions-based targets as well as create your materiality matrix (for transform & enterprise accounts). Materiality pillars are represented as goals and materiality themes represented by tags.
If you're new (or newer) to impact measurement and reporting, you may also want to reference our free impact measurement and ESG reporting guides, and watch our how-to tutorial below on using goals and metrics in Brightest.
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